Touch Briefings Response and Distribution
To ensure that all Touch Briefing’s titles reach their
maximum audience and target readership, we work hand in hand
with the major international associations and in most cases
distribute to their membership. In addition Touch Briefings
attend the major shows and expositions systems and can be filtered
according to the subject clinical area for distribution of
future editions. These responses are also available to all
our advertisers and include full details of product information
requests.
Each Briefing reaches its target market through contractual,
mutually beneficial links with corresponding learned societies.
Touch Briefings has been working with Stuart Wilkinson,
European Director of
BPA Worldwide, the worlds leading media auditing organization,
and is about to announce that it has applied for BPA membership,
initially with 24 of our premier titles. We are planning
integrated audits across multimedia platforms – magazine
(print and e-book) and eventually our verticals websites.
We are currently finalizing our plans for our e-books and
as soon as this is completed we will start the pre-audit
process.
To tie in with this audit we have increased the circulation
for these titles to a minimum US distribution of 15,000 and
a EU distribution of 10,000 (print and CD distribution),
dependent on the size of the particular sector.
